Behuman

Led a full rebuild of BeHuman Health’s brand and growth stack from the ground up.

Owned the complete rebrand, including a new visual identity, logo system, and messaging designed to make a clinical product feel modern, credible, and consumer-friendly. Designed and launched a new website focused on clarity, conversion, and scale, with clean UX and clear value communication.

Built and launched paid acquisition across Meta, Google, and emerging channels, including creative direction, ad copy, and funnel structure. Established platform-level tracking across all channels with proper event architecture, attribution, and conversion logic so performance could actually be measured and optimized.

Implemented CRM infrastructure to handle lead intake, routing, follow-up, and lifecycle tracking. Connected ads, forms, and website activity into a single system so marketing and operations weren’t flying blind.

In short: turned BeHuman from an idea into a real, trackable, scalable growth engine with brand, acquisition, and systems all working together.