Recent projects

Led a full rebuild of BeHuman Health’s brand and growth stack from the ground up.

I led growth and clinical acquisition across paid media, tracking, and systems for a multi state pediatric therapy organization hiring Speech Language Pathologists, Occupational Therapists, Physical Therapists, and BCBAs.

I led the go-to-market strategy for Archer Review’s Exit Exam product launch, managing all paid campaign strategy, ad creative, and performance optimization.

As a consultant for Tava Health, I partnered directly with the CEO to build and execute the company’s digital growth and provider acquisition strategy from the ground up. Tava is a fast-growing telehealth startup focused on improving access to mental health care, and my role involved leading both the strategic and operational sides of their marketing efforts. I developed and launched Meta and LinkedIn ad campaigns targeting licensed therapists and behavioral health providers, cutting acquisition costs from over $200 to about $60 per signup while helping the company scale its provider network 5x in less than six months. Beyond campaign execution, I designed and automated LinkedIn and email outreach workflows to support the sales team — improving lead follow-up speed and quality. I also collaborated closely with leadership on brand positioning, messaging frameworks, and CRM infrastructure, ensuring Tava’s marketing operations could scale efficiently as demand increased. This engagement combined performance marketing, automation, and strategic consulting, helping Tava transition from early proof-of-concept to a sustainable growth model — with measurable results, a repeatable acquisition engine, and a stronger brand foundation in the competitive telehealth market.